PhD in Business Administration from the Federal University of Lavras and Full Professor at the Federal University of Paraíba/UFPB. He is the leader of Theme 09 - Marketing and Society, of the Marketing area (EMA and EnANPAD) of ANPAD (National Association of Graduate Studies and Research in Administration) - 2018-2024. He is also leader of Theme 1 - Consumption, Materialism, Culture and Society (Marketing and Society) in the Marketing area of SemeAd 2018-2024. He is leader of the Research Group on Consumption, Innovation and Marketing - GPCIMA/CNPq.
Formação acadêmica/profissional (Onde obteve os títulos, atuação profissional, etc.)
Graduação em Administração (UFV) Mestrado em Administração (UFAL) Doutor em Administração (UFLA)
Áreas de Interesse
(áreas de interesse de ensino e pesquisa)
Topics of interest: Marketing, Marketing and Society, Consumption and Diversity, Service (especially Service-Dominant Logic - LDS), Transformative Consumer Research (TCR) and Transformative Service Research (TSR).